As creatives, the work we do—the creative opportunities we have—can be more important to us than anything else.
We’ve all had clients that don’t really want great creative. And even if they did, made it almost impossible to get there.
Fingers repeatedly burned, we’ve all learned to evaluate companies on whether they might really be capable, or not.
One of the ways we evaluate a company is by looking at the work they have done in the past. If that sucks, we naturally discount that company as a place of opportunity. And usually that’s a safe bet.
The irony of this approach however, is that such companies are often the ones that most need it.
What’s more, when we join companies that already do great work, it means someone else has already done the fun part—someone else has already re-imagined what that company can be. Someone else has reinvented it, and put it on the map of great creative and design. In these companies, at best, we follow. We hold the line.
Based on what you see when you look at EF's past work, you might decide you see a company that won’t do great creative. But this time, you would be wrong.
All great creative companies can point to a moment in their histories where design and creative became important to their brand. A point in time that changed what their brand stood for—a point where they became world-renowned for such great work.
At EF that point in time is now.
And as we launch into this mission, creatives joining this team will be the originators of that transformation. The founding architects of work that future creatives around the world will someday look up to—wishing they too could have had such opportunities.
EF is about to become one of those companies known around the world for its brilliant creative and design, so speaking as one creative to another, it’s a rather perfect time to join our team.
World Wide Creative Officer
"Sometimes it's daunting seeing the high caliber of people being hired. But the best way to learn is by surrounding yourself with people who love what they do so much they make you hold yourself to a higher standard…”
Digital Creative Director, Hong Kong
"There is true respect both for the people who have ideas, as well as those who bring them to life. As a result- EVERYONE here wants to be here, and we're empowered to do the best work of our career.”
Executive Vice President, Managing Director, Tours Creative Group, Boston
"There is a genuine belief at EF in the power of good design and a passion for creativity that produces real opportunity for great work. The joy for me is in collaborating with creative teams globally, helping to develop authentic communication and brand credibility through the use of beautiful design that is both relevant and significant.”
Creative Director, Design and Experience, London
"EF has given me the amazing opportunity to help design the user experience for the future of online and app based learning. I love a big, juicy design problem and they don't get much juicier than that.”
VP, User Experience, London
"50 years leading the world in Language learning, 15 years leading online learning. Our president chats online with 1st-level students, sends emoticons in emails, posts maps of his runs, uploads photos of his cat and plays the guitar like a rockstar. I challenge you to find a cooler company to work for.”
Associate Creative Director, Shanghai
"My 5 years as an EF creative has always been about taking the next design solution 100 miles beyond the last, collaborating with an insanely talented team, and traveling the world.”
Art Director, Boston
"Coming from the agency world, where I was caught in the churn & burn, I needed an environment that nurtured not only good work, but exceptional work. That deep-seated passion for excellence is pervasive here and I love that good is not good enough; that we are striving to set the bar, not relegated to chasing it."
Senior Designer, Boston
"If you like doors slamming, people yelling, clients treating you like children and long stressful hours working on the latest ads for erectile dysfunction or adult sanitary briefs then, whatever you do, don't come here.”
Creative Director, Boston
As creatives, we all keep a list of other companies and groups that do killer work. I'm sure you have one of those lists. But what do those companies sell?
Computers? Shoes? Fashion? Each tries to associate with a lifestyle, promises to transform customers in some way. But really, that's a stretch. They're just shoes.
EF does transform our customers. We literally improve them. We send them on adventures. We give them mental power ups. Our customers become connected, worldly, wise and aware.
They travel the globe with
CONFIDENCE & FREEDOM. They live that life, become those people we all wish we could be. EF is a lifestyle.
I challenge you to find a cooler product to serve as the subject of your creative vision.
In London, the land of grey skies, windows and skylights rule the space. A massive timber cafe, huge modern work desks, our own gym, a high-tech, minimalist touchscreen espresso machine… what else do you really need?
A central staircase connects all four floors of our new Shanghai office, alongside a building-high, column of live, green foliage. Have a meeting in a suspended birdcage. Climb the rock-climbing wall and monkey bars.
A 4 meter wide grand staircase is the centerpiece of The Hult Business School in Dubai, a huge, open space populated with a village of asymmetric wood cabins. Upstairs you'll find a sunken lounge, and internally lit seating balls. Naturally.
Initially an awkward space, the main hall in the EF London School, with its 2 story high wall, was refaced with natural, horizontal, wooden slats. Today the space makes a dramatic statement, modern, organic and one-of-a-kind.
To be completed late 2014, EF's new US Headquarters in Boston, on the Charles River, will boast an enormous atrium within a deconstructed, faceted glass waterfall that encompasses the ground floor restaurant and bar.
EF's scale catches some by surprise. We have over 400 offices and schools spanning more than 50 countries, and a workforce comprising 120 nationalities. EF is all over the globe. And that means your creative voice can be too.
If you're a creative, "Corporate" is probably a bad word. We get that. And while someone needs to wield Excel to pay you, EF is family-owned and entrepreneurial. That means if you have a good idea you can get it made.
We're not some "internal agency". We are distributed teams of insanely talented, and sometimes modest, creatives. We interact on projects all over the world, in every medium, and honestly, genuinely like working together.